LOX Everyday Styling Serum came to life in 2020/21 when we both grew out our hair during the lockdowns and discovered we had curls. Although we wanted to embrace our new hairstyles, the curls came with challenges - frizz, a lack of definition, and a range of ineffective products filled with chemicals and synthetic ingredients.

Following a chance conversation with a friend, we were introduced to the transformative benefits of hair oils and this discovery gave birth to our serum. We spent the next 12 months perfecting the formulation, tailoring it for the needs of curly, wavy and coarse hair types, and finally it's arrived!

Hope you enjoy the product as much as we do!

Rich & Simon

Founders